The Picnic Basket

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Which Brand Should I Buy?

Why Concept?

Concept International first began producing Folding Picnic Chairs in 1995 and have expanded since then to include all manner of outdoor leisure products, including the picnic backpacks and bags that we sell.

We rate Concept amongst the top 3 of picnic backpack suppliers, alongside Ascot Living and Optima, although the latter is better known for their picnic baskets.

Concept International is USA owned and sells into well known High St stores such as John Lewis. Some of its premium ranges such as Safari can be found at Harrods and Selfridges. So the quality is assured. The differences in price between the different Concept ranges is explained by the number and variety of the accessories within the product, and also, the material and trim. The Safari, for example, is leather trimmed with canvas style fabric and brass fittings. The Rambler picnic backpacks are Concept's best selling budget line and do not feature the "Acticool" insulation system that is so effective in helping to maintain the temperature of food and drink.

Acticool uses the latest thermal technology in its 3 layer system, to control convection and minimise the effect of outside temperature on the bag's content.

2 Year Guarantee

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Why Gadsby?

Gadsby (Established in 1864) have been manufacturing wicker baskets in England for over 150 years. Based first in London, the company is now located in the Somerset Levels. Gadbsy is a 5th generation family owned and run company.

Gadsby pride themselves on quality, so plates are real china, cutlery is stainless steel, glasses are real glass, and the baskets are tightly woven in willow. The perfect traditional English Picnic Basket!

Gadsby baskets are made from environmentally farmed willow and the company has an Ethical Trading Policy so goods are manufactured to a stipulated minimum employment, pay and working conditions standard.

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Why Kelsyus?

We chose the Kelsyus range because of the great and imaginative design of its outdoor leisure products

Kelsyus products are designed to be:

The portable beach hammocks and beach chairs make a great addition to a picnic, whether at the beach, by the river or in the country side. The UV canopy shades are great for helping to protect children, too

Kelsyus is a US company with European offices in Nice, France

View Kelsyus Products »

Why Optima?

Optima have been making traditional English picnic baskets for over 60 years. Based in the depth of the Sussex countryside, Optima control the specification and contents of their quality baskets and backpacks which are made in various different countries.

Each traditional picnic basket is hand woven from full willow from sustainable sources. European willow is used that turns a beautiful golden colour, quite naturally in the sun.

Optima now also offer a more contemporary range in the fun and bright Carnival range, as well as their Voyager backpacks.

If you are looking for the real traditional English picnic hamper, we think that you can do no better than Optima.

A quality product.

View Optima Products »

Why Picnic at Ascot?

We believe that Picnic at Ascot (renamed from Ascot Living) make the best picnic backpacks on the market today.

All backpacks and coolers are assembled in the UK and come with a lifetime guarantee.

There are many cheaper picnic backpacks on the market but in our view, they really do not match up on quality

Picnic at Ascot (Ascot Living) take the view that UK assembly is key in terms of quality control. Each bag and its component parts is inspected before being sent out which is why the lifetime guarantee can be given.

They have been designing and manufacturing picnic accessories since 1992. They now offer the largest range of backpacks and accessories in the world and have operations in the UK, USA and Taiwan and distribution in over twenty countries.

So the emphasis on quality has worked!

Care Instructions

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Why Zak! Designs?

Zak! Designs melamine dinnerware and picnicware is instantly attractive with its bright colours and modern designs. We offer it to our customers because of its visual appeal and its assured quality - no cheap, easily breakable melamine.

Zak Designs is an US company, established in the 1970s by Irv Zakheim who remains at the helm of the company. European head office is in Switzerland.

This is what Zak say about their commitment to quality:

#:#:#~LT~#:#:#p"We understand that people have choices in the products they purchase, and we are committed to delivering products that meet high standards of quality at affordable prices. Zak Designs has never been, and will never be, a company that cuts corners for the sake of profit, and we go to great lengths to ensure that the products we manufacture continually meet our high standard of quality."

View Zak! Designs Products »

Please contact us if you need to know more.